ShirtsByMike is an eCommerce website, focusing on apparel. The businesses main products are items with visuals/designs of their branding and mascot. There was a consistent design theme and layout throughout the website but it lacked some important strategic design elements to improve user experience. The interface is pretty straight forward, minimal and easy for users to navigate through but key aspects were definitely missing. This is the outcome of what I submitted.
ShirtsByMike is an eCommerce website, focusing on apparel. The businesses main products are items with visuals/designs of their branding and mascot. There was a consistent design theme and layout throughout the website but it lacked some important strategic design elements to improve user experience. The interface is pretty straight forward, minimal and easy for users to navigate through but key aspects were definitely missing. This is the outcome of what I submitted.
Stakeholder Hypothesis
Stakeholder Hypothesis
Students want T-shirts that are fun and make them feel connected to their community.
Students want T-shirts that are fun and make them feel connected to their community.
Original Design
Original Design
Original Design
Home Page
Catalog Page
Catalog Page
Product Page
Product Page
contact Page
DESIGN PROCESS
DESIGN PROCESS
Ideate
Meeting with Client/Stakeholder. Turn idea from stakeholders and user research into concept.
Design
Sketch out the product, Create early wireframes and review for feedback.
Develop
Convert the designs into high fidelity mockups, with design system and developer hand off end with prototyping and user testing.
Deploy
Developer stage and launching application/interface.
Ideate
Meeting with Client/Stakeholder. Turn idea from stakeholders and user research into concept.
Design
Sketch out the product, Create early wireframes and review for feedback.
Develop
Convert the designs into high fidelity mockups, with design system and developer hand off end with prototyping and user testing.
Deploy
Developer stage and launching application/interface.
Ideate
Meeting with Client/Stakeholder. Turn idea from stakeholders and user research into concept.
Design
Sketch out the product, Create early wireframes and review for feedback.
Develop
Convert the designs into high fidelity mockups, with design system and developer hand off end with prototyping and user testing.
Deploy
Developer stage and launching application/interface.
Problem statement
Problem statement
Persona and user research
Persona and user research
Persona and
user research
Mostly ages 16-35
Primarily based in the United States
Treehouse students
Lifelong learners
Values community
Playful
Mostly ages 16-35
Primarily based in the United States
Treehouse students
Lifelong learners
Values community
Playful
User needs
- Wants to find new clothing/T-shirts for everyday use.
- Adamant that the clothes they wear fit in with current and popular trends.
- Loves buying from smaller businesses and to support different communities.
- Likes to own niche/limited edition clothing items with an individual flair.
- Uses his style and clothing to express himself.
- The company they work at has a very laid back environment so they want clothing they can work with and swing by the skate park afterwards.
- Wants to find new clothing/T-shirts for everyday use.
- Adamant that the clothes they wear fit in with current and popular trends.
- Loves buying from smaller businesses and to support different communities.
- Likes to own niche/limited edition clothing items with an individual flair.
- Uses his style and clothing to express himself.
- The company they work at has a very laid back environment so they want clothing they can work with and swing by the skate park afterwards.
- Wants to find new clothing/T-shirts for everyday use.
- Adamant that the clothes they wear fit in with current and popular trends.
- Loves buying from smaller businesses and to support different communities.
- Likes to own niche/limited edition clothing items with an individual flair.
- Uses his style and clothing to express himself.
- The company They work at has a very laid back environment so they want clothing they can work with and swing by the skate park afterwards.
USer Persona
Full Name
:
Justin Jones
Average Salary
:
Approx $2950 pm
Age
:
25 Years old
Job
:
Web developer and Part-Time Student
Location
:
United States of America
About
Justin is a Web developer while doing a course at treehouse in web design. He loves staying on track with new trends within the design and fashion industry.
Goals
Justin sees himself as a sociable individual and likes being a part of a broader community. He strives to be active in his community in a meaningful but edgy way. His best friend is his skateboard and also uses this to keep fit and socialize within the skating community. He is very driven by trends and social media.
Personality
Hardworking Smart Interested Thinking Agile Adapt
Frustations
Justin's biggest fear is becoming stagnant in his surroundings, so constant change, learning and development has always been important to him, thus not finding enough variety makes him feel out of touch with trends or stuck in his surroundings. He wants to find smaller eCommerce businesses that constantly stays on top of the ever evolving trends. He feels there are Limited options and repetitive options available so it's not easy to find something fresh and individual to him.
Competitor Analysis
Competitor
Analysis
DesignByHumans
DesignByHumans
Design By Humans offers a platform for artists, gamers, musicians, and YouTubers to create and showcase their unique looks as phone cases, wall prints, fashionable tees, tanks, and more.
Design By Humans offers a platform for artists, gamers, musicians, and YouTubers to create and showcase their unique looks as phone cases, wall prints, fashionable tees, tanks, and more.
Features :
Features :
- Focused on Fandoms and Trends
- Focused on Fandoms and Trends
- Big Variety
- Big Variety
Threadless
Threadless
Threadless exists to help artists succeed. For over 20 years, we’ve partnered with hundreds of thousands of artists, promoting their independent art to millions of fans around the world. We are a diverse, global community of artists and those who support them.
Threadless exists to help artists succeed. For over 20 years, we’ve partnered with hundreds of thousands of artists, promoting their independent art to millions of fans around the world. We are a diverse, global community of artists and those who support them.
Features :
Features :
- Wide Variety and supports numerous Charities And Artists.
- Wide Variety and supports numerous Charities And Artists.
